Hunting World Leather Store Window
Hunting World GUAM, Mar 12, 1997/ FW/ — Better known for their leather goods, Hunting World also offers a limited collection of ready-to-wear as shown in this window. The main attraction are still the leather goods, as displayed in the two rattan chairs while two mannequins standing on the side shows the clothes. The rugged atmosphere of the dessert is suggested...
Hunting World Basics Store Window
Hunting World GUAM, Mar 11, 1997/ FW/ — A window of basics. Two forms in basic jeans and shirt and two handbags are the only merchandise displayed in this window. Not very exciting from the point of view of the onlookers, yet, that is the basic theme of Hunting World - basics. Excitement was created through the photo mural of the desert which covers the whole wall....
Estee Lauder Swiss Whitening Store Window
Estee Lauder Swiss Whitening GUAM, Mar 10, 1997/ FW/ — Estee Lauder as a cosmetics company has always been well known for it’s skin care product. Its revolutionary Fruition Triple Reactivating Complex had the eyes of the world on alpha-hydroxy. With their new skin care line, Swiss Whitening, Estee Lauder is again revolutionizing the cosmetics industry. Swiss...
Dolce Vita by Christian Dior Store Window
Dolce Vita GUAM, Mar 9, 1997/ FW/ — Dolce Vita, the newest fragrance from the House of Dior. Launced a year ago, this perfume was designed for young women between. Not heavy nor too light, the perfume is classified as a “daytime fragrance”. Bright, cheery and youthful - that’s the theme of this window. The bright yellow background with touches of...
Store Windows in Guam 2
Hunting World GUAM, Mar 8, 1997/ FW/ —As a tourist destination, Guam is a favorite among the Japanese and South Koreans due to its short distance from Asia. The island is only 549 square kilometers, roughly three times the size of Washington, D.C., the U.S. capital. Yet with its beautiful beaches and tropical marine climate, with very little seasonal variation in...
CK One by Calvin Klein Store Window
CK One Store Window GUAM, Mar 7, 1997/ FW/ — CKone, a relatively new perfume by Calvin Klein was launched in the market two years ago. Designed to attract young consumers, CKone was the first perfume marketed as unisex. And, with Calvin Klein’s marketing genius, it was an instant success in the marketplace. With the banner For a man or a woman androgynous models...
Clinique Turn Around Lotion Store Window
Clinique Turn Around Lotion GUAM, Mar 6, 1997/ FW/ — The competitive world of skin care products. This one is by Clinique, a company owned by the Estee Lauder Group. Straight-forward presentation. A big photograph, giant factices and the Clinique ad campaign for Turn Around Lotion Oil Free. Elements used are two white pedestals, two walls that were used to hold the...
Chanel No 5 Andy Warhol Store Window
GUAM, Mar 5, 1997/ FW/ — For its 75th Anniversary, the most famous perfume by Coco Chanel, Chanel No.5 gets a new lease to life. This classical perfume from the House of Chanel gets a new packaging from none other than Andy Warhol, a legend himself in the art world. Chanel No 5 Store Window This window is also Chanel No.5’s new ad campaign. The photograph was...
CKbe by Calvin Klein Store Window
GUAM, Mar 4, 1997/ FW/ — With the unqualified success of CKone, the first fragrance created for both men and women, Calvin Klein launched CKbe, another young perfume with the same target audience. CK be by Calvin Klein With Calvin Klein’s marketing genius, the launch of CK be was not a surprise. The targeted audience of CK one is fickle, with always a need...
Agnes B Store Window 2
Agnes B GUAM, Mar 3, 1997/ FW/ — A film poster and a hanger, those were the two things used in this window. Simple and straightforward. The poster attracts the eye and the clothes is highlighted since the walls are white and basically bare. The hanger is actually a fixture. It hangs from the ceiling and the “pole” has an attachment which is actually the...
Agnes B Store Window 1
GUAM, Mar 2, 1997/ FW/ — Agnes B is a familiar name in fashion and cosmetics, but it is only lately that she has really made a dent in the American market. Respected and admired in Europe, Agnes B’s line of clothes is geared towards a *young* market. Fun, vibrant, always on the go. You can use her clothes to work, to go shopping, or just hang out, even go out...
