CK One by Calvin Klein Store Window
CK One Store Window
GUAM, Mar 7, 1997/ FW/ — CKone, a relatively new perfume by Calvin Klein was launched in the market two years ago. Designed to attract young consumers, CKone was the first perfume marketed as unisex. And, with Calvin Klein’s marketing genius, it was an instant success in the marketplace.
With the banner For a man or a woman androgynous models filled both print and TV media advertising. This window was inspired by one of the print ads so that customers can easily identify the product. Following Calvin Klein’s style of clean simple and straight forward presentations this window is a prime example of sparseness and simplicity.
[MARI DAVIS]