Missoni: Knitwear as an Art Form

GUAM, May 31, 1997 (Updated Feb 4, 2009) / FW/ — Missoni was founded in Gallarate, Varese, Italy in 1953 by Ottavio Missoni and his wife Rosita nee Jelmeni. They produced their first collection for the Risnascente Store in 1954 and it was in 1958 when the first Missoni label was introduced.

The Missonis in 2003

The Missonis in 2003

Inspired by nature, art and architecture, Ottavio and Rosita, who always worked in tandem, changed the identity of knitwear forvever with their aesthetics and technical innovation. The zigzags and stripes, wave designs and flame effect, which have become standards today, were groundbreaking designs when Missoni introduced them.

Over 50 years old (almost 60 actually), Missoni remains a family business. Though both Ottavio and Rosita Missoni are still very active, their three children now run the fashion house. Vittorio is in charge of marketing, Luca does research and development and Angela is the Creative Director.

[MARI DAVIS]
Photo courtesy of Missoni

Runway Show Reviews:

Websites:

www.missoni.com
www.missonisport.it

Contact:

  • Press Contact for

Anna Maria Altamura
Via Salvini 1/A
Milano
ITALY
Tel: +39 02 76 00 14 79
Fax: +39 02 78 33 22

SHOWROOM
Via Solferino 9
Milano MI
ITALY
Tel: +39 02 85 45 82 1

One comment

  1. Ati
    #1

    Dear sir/ Madame,

    As an art student in the field of painting who is so keen in learning about “Fashion Designing”, I would very much like to pursue my studies in this field.

    Since your well-known company is always regarded as one of the most innovative companies in this area, I’ll be highly appreciative if you kindly, provide me with the info’s on how and where I can continue my art-works and studies in this field.

    Wishing you all the best and looking forward to hearing from you soon.

    best regards

    Ati.Seyedesfehani.

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