Levi’s Create Specially Designed ‘Staying Alive’ Jacket For World AIDS Day Campaign
Levi's Logo DALLAS, Nov 22, 2002/ FW/ — What do Levi Strauss, Sir Elton John, Dave Matthews, Michelle Branch Wyclef Jean and Missy Elliott have in common? The Levi’s® ‘Staying Alive’ Jacket campaign in an effort to raise funds and awareness to combat HIV/AIDS globally. San Francisco-based Levi Strauss & Co., through Levi Strauss Foundation has collaborated...
Levi Strauss & Co. Launches New Casual Clothing Brand for Value-Conscious Consumers
Levi's Logo DALLAS, Nov 1, 2002 — Levi Strauss & Co. today launched a new casual clothing brand called Levi Strauss Signature™ for U.S. consumers who shop at mass channel retail stores. The brand of clothing for men, women and children will be available initially at Wal-Mart stores across the United States beginning in July of 2003. The company also is...