SALT LAKE CITY, Aug 11, 2006/ FW/ — CROCS founders dreamed about the perfect boat shoe. They wanted fashion, function and fun in an extremely comfortable shoe. And, yesterday, at the Outdoor Retailer Summer Market tradeshow, they made their dream into a reality as they introduced the new ‘Crocs All Terrain’ shoe.
The All Terrain model (MSRP: $59.99) features an enclosed design with a rugged sole for additional traction. The shoe will also offer a washable leather upper with three eyelets, providing a snug fit ideal for outdoors activities. Featuring the company’s unique Croslite™ material, the shoe is slip-resistant, non-marking, anti-microbial and ideal for every weather condition.
Available to consumers this fall, the men’s All Terrain model will be offered in sizes 8-13 with three two-tone color options, including army/black, chocolate/khaki and chocolate/brown.
The women’s version will be available in sizes 6-12 and will offer a feminine, two-tone color palette, including chocolate/chocolate, khaki/pearl orange/chocolate and turquoise/chocolate.
“Many of our consumers are outdoor enthusiasts and need shoes that withstand different types of terrain and weather conditions,” said Ron Snyder, CEO of Crocs, Inc. “The All Terrain and Off Road models meet the needs of these consumers and deliver a comfortable shoe with support and traction for outdoor activities.”
The introduction of the Crocs Beach model marked the beginning of an international phenomenon and elevated the company to its status as a leader in the footwear industry’s movement towards comfort.
The company now offers more than 20 different models of shoes for men, women and children in its unique Croslite™ material and an ergonomic design.
The Crocs All Terrain shoe is currently on display at the Outdoor Retailer Summer Market tradeshow from August 10-13 at the Salt Palace Convention Center in Salt Lake City, Utah in booth #39162.
For more information about Crocs shoes, please log on: www.crocs.com