DALLAS, Mar 31, 2008 / FW/ — Celebrating its centennial in 2008, the ‘Original American Sportswear Company,’ Converse has partnered with Target to create unique and compelling lifestyle options for men and women under the iconic One Star label.
Spirited and contemporary, the Spring 2008 Converse One Star collection for women is based on traditional athletic pieces that have been updated with eye-catching details such as beading, sequins and metallics, taking a typically masculine silhouette and making it ultra-modern and feminine.
Iconic eyelet grommets and half-moon details adorn each piece in the collection, calling attention to the brand’s signature style and vintage vibe. Varsity jackets, knit jersey tanks and fitted Henleys cater to the easygoing tomboy, while A-line tunics and lace-trim camisoles in flirty fabrics and subdued shades appeal to the style-conscious woman.
For summer, mixing the shine of silk with matte jersey fabrics on everyday pieces creates exciting ways to dress up a weary wardrobe. Dresses are beautifully detailed with twill taping and cinched waists, and allow greater versatility between work and weekend when worn alone or over fitted jeans.
The One Star footwear collection offers women a variety of fabulous footwear options — from preppy oxfords in must-have colors and polka dots, to skimmers in shiny metallics and floral prints. The line also offers basic court sneakers in white leather, and flip-flops in eye-popping hues that are perfect for warmer weather.
The One Star brand continues to be an influential part of Converse’s rich heritage in sports and music as the Converse brand celebrates its centennial in 2008. For Target, the One Star collection focuses on the tension between classic sportswear and vintage athletic influences, juxtaposing track pants with tailored, rumpled oxfords.
The collection consists of conventionally performance-based pieces with a modern aesthetic, resulting in everyday looks in wearable fabrics and stylish silhouettes.
