DALLAS, Sep 15, 2008 / FW/ — While other celebrities are busy launching their own clothing lines, Eva Mendes set her sights on Vida, an original home décor line created with her partner George Augusto and available exclusively at Macy’s.
Launched today, Vida offers everyday luxury for the home with it initial offering of five vibrant bedding styles featuring rich colors, dramatic patterns, the highest-quality fabrications and romantic touches, all at an affordable price. The Vida line is available at Macy’s stores and on Macys.com beginning in mid-September.
“Vida is about easy luxury – the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way,” said Eva Mendes.
With price points set at $340 for a Queen-size four-piece bedding set and $100 for a Completer set, the new Vida line brings a modern take on classic designs for the home at an affordable price.
The new Vida bedding collection includes: warm colored Bettina, the elegant Isabella in gold and rich shades of mocha, the luxurious Rosa with its ornate embroidery, the romantic Kalia and the vibrant Jayde.
Eva Mendes will make appearances at select stores to celebrate the debut of her new line, with the first events at Macy’s Dadeland in Miami, FL, and Macy’s Aventura in Aventura, FL on September 20th.
The exclusive launch of Vida coincides with Macy’s 150th birthday celebration this fall.
[MARI DAVIS]
Photos courtesy of Macy’s
