DALLAS, Dec 7, 2008 / FW/ — From Friends to Dirt and into the ‘Spotlight’, Courteney Cox has been signed by Avon to be the exclusive spokesperson for its new women’s fragrance, Spotlight scheduled to launch in the U.S. in April 2009 and globally by the following summer.
“When Avon approached me to be the face of Spotlight, I was thrilled for the opportunity to represent such an inspiring, sophisticated scent,” commented Courteney Cox about her new role.
Courteney is not the only Hollywood star in the Avon stable. Reese Witherspoon is currently the brand’s global ambassador. And Courteney’s nomination could not be in a better time because the Friend’s star is expected to be on high profile projects in the next 12 months.
According to a TV Guide report last Oct 30, 2008. Courtney Cox is scheduled to star in a pilot for a new single-camera comedy series on ABC called Cougar Town. Cox will be playing a newly single 40-year-old mother, reported TV Guide last Oct 30, 2008.
In July 2008, Entertainment Weekly announced that Cox had signed on to star in three episodes of the television series Scrubs. In August 2008, it was announced that there will be a fourth film in the Scream series, and that they want the Courteney Cox to reprise her role.
Avon wanted to capture the growing excitement of the world’s fascination with celebrity and notions of fame. The private desire to be in the public spotlight is a trend that is embodied in the fragrance’s tagline “Step Into It.”
The company turned to Courteney Cox, a star who has lit up the big and small screens alike, and who is more than familiar with life in the Hollywood spotlight. As an actress, wife and mother, Courteney embraces the notion that every woman is a star in her own right and deserves those empowering moments where she celebrates herself and people take notice.
Spotlight is a sparkling fragrance designed by International Flavors and Fragrances. The top notes of the Fresh Oriental scent were inspired by the feeling of excitement before a big moment. An icy silver accord meets illuminating citrus with sun-ripened fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit.
At the heart of Spotlight are deluxe naturals only available from IFF’s exclusive Laboratoire Monique Remy, a state-of-the-art laboratory and manufacturing facility in France. This luminous floral heart combines pristine hydroponic white freesia, which is nurtured in a purely aqueous environment void of any impurities, rich tuberose absolute, and mimosa pur to capture the essence of confidence and radiance as you step into the spotlight.
The base notes include sexy undertones of creamy cashmere sandalwood and precious vetiver with a kiss of white vanilla musk that leaves a lasting impression.
The fragrance is captured in a glimmering “quilted” glass bottle that is both chic and elegant with a rectangular top. The packaging is stamped with the word “spotlight” illuminated by “spotlights” shining in the background, reminiscent of the lights on a dressing room mirror.
Courteney Cox will appear globally in support of the fragrance in Avon’s brochure, which is distributed through over five million Avon Representatives worldwide. She will also be featured in print and television advertising in select markets around the world. Spotlight will be available in the U.S. for $22.50 beginning in April 2009.
Courteney Cox is the most recent partner to join the company’s premier fragrance portfolio; Avon’s other partners include Patrick Dempsey, U by Ungaro, the James Bond Franchise for Bond Girl 007, Jennifer Hudson for Imari, Cynthia Rowley, Derek Jeter and Christian Lacroix Parfums.
[MARI DAVIS]
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