PARIS, Jan 23, 2009 / FW/ — While it opens the Paris menswear season, Hugo Hugo Boss is also making its debut at the City of Light with Belgian designer Bruno Pieters at the helm. A well known German brand, Hugo Boss, like many of the established labels has to reinvent itself for the 21st century and it could not be in better hands than Pieters.
A familiar name in the Paris fashion scene, Bruno Pieters does not need any introduction. Ironically, Hugo does, and to solve that dilemma, Pieters mixed the classic with the avant-garde.
Proposing skinny pants and slim jackets, the Hugo man for Fall 2009 / Winter 2010 can decide whether he wants to be a classist or a square. The classic one-button jacket was cut short, then on another incarnation, it was long. But, the more interesting one is the tuxedo jacket cut almost like a matador’s bolero.
For those who choose to be a square, it means wearing suits in black and white plaid, done as a grid or as a checker board. Pieter also reinvented the hidden placket, cutting it almost one-third of the jacket. Still, the most eyecatching is the coat with oversized lapels and raglan sleeves.