The Magic that is Missoni Fashion Celebrated in an Exhibition

MILAN, Feb 4, 2009 / FW/ — The story begins in 1953, the year the House of Missoni was established. In a captivating multimedia exhibition entitled “Missoni Studio – The Art of Fabric in Motion”, the show, through suggestive displays will narrate and explore the creative and artistic history of the maison. Curated by Luca Missoni, the exhibition will be held in Madrid from Feb 5 – Apr 5, 2009.

For the past 55 years the name Missoni has been synonymous with innovative technical development and novel aesthetics in knitwear. Never allowing the company to stagnate, Vittorio, Luca and Angela, the three children of the maison’s founders Ottavio and Rosita Missoni, have taken the label into new heights as they constantly challenge the status quo.

“Missoni Studio – The Art of Fabric in Motion”, will touch on the advances and improvements made by the Missoni clan as a group to always in the cutting edge of fashion and design.

The exhibition will be hosted in three different exposition spaces, each of which deals with and develops a particular theme: “The Style and Culture of Fabric: A Trip through Tradition and Research” at the Italian Cultural Institute, “Stripes Talk: From the Origins of Ball of Yarn to Applied Arts” at the Museo del Traje (Costume Museum), and “Color Experiments: From Abstract to Concrete Design” at the European Institute of Design.

Diverse contents come together to create an immersive and emotional experience: clothing and sketches from the Missoni Archives, virtual scenery, documentaries, video-art, furnishings and contemporary dance films.

The exhibitions are complemented by a series of talks, workshops, conferences and debates on themes related to fashion, design, and art with the participation of Luca Missoni.

“The Art of Fabric in Motion” is an extraordinary declaration of how colors and fabrics are at once the essence and the final result of a train of thoughts and emotions; morphing into stripes, becoming abstractions, and interpreting design while at the same time representing a ball of yarn, clothing, and stories.

They clothe, furnish, decorate, interpret, intrigue, stimulate, and satisfy. In the magic that is Missoni.

Photos courtesy of Missoni