NEW YORK, Apr 5, 2009 / FW/ — She might be 50, but she looks so much younger than her age. Barbie, fresh from partying in New York and in Paris to celebrate her 50th anniversary will be attending the Kentucky Derby complete with a hat, floral sun dress, faux pearl necklace and sassy spring sandals to commemorate the 135th Run for the Roses.
A fashion event as much as a horse race, the Kentucky Derby celebrates its 135th run on May 2, 2009. Churchill Downs, the legendary racetrack that hosts the annual “Run for the Roses®,” and Mattel teamed up to create the Kentucky Derby® Barbie® doll highlighting the fashion aspect of the races.
In addition to the Kentucky Derby® Barbie® doll, Churchill Downs and Mattel will give Barbie® enthusiasts and collectors a chance to own their very own life-sized Kentucky Derby® BarbieTM replica hat.
Renowned milliner Christine A. Moore will create up to 135 replica hats to commemorate the 135th Kentucky Derby and the Kentucky® Derby Barbie®. The first hat will be auctioned off through the Clothes® Off Our Back Foundation.
Proceeds from the auction will benefit Clothes® Off Our Back’s charities, including Feeding America (formerly named America’s Second Harvest), The Art of Elysium, Hope North and H.E.L.P. Malawi. The remaining 134 hats will be available on a made-to-order basis on www.thederbystore.com.
The Kentucky Derby® Barbie® doll is available for purchase through Walmart, Walmart.com, Barbie® Collector Dealers, Barbie Collector Catalog, www.barbiecollector.com and www.thederbystore.com.
[MARGUERITE SEBASTIEN]
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