LOS ANGELES, Apr 6, 2009 / FW/— If you’re familiar with Lee Jeans, then chances are you have heard of Riders by Lee, an affordable women’s fashion line that retails for less than $20. With the price point already attractive, imagine it being more attractive with styling by Stacy London.
As announced last month, the dynamic co-host of the TLC hit show “What Not to Wear,” is teaming up with Riders® by Lee® for the brand’s marketing initiatives in 2009 with the mission of having women express their own personal style without spending a fortune.
“Great style is about understanding fit and finding a flattering look that works for you,” said London. “The quality, innovative fit solutions, fashionable selection and amazingly low price point Riders by Lee offers means all women can have clothes that make them feel confident, beautiful and reach their personal best.”
Riders® by Lee® styles are based on years of consumer insight and designed to perfectly fit real women’s body shapes. From the instantly slimming tummy-control panel to the innovative Comfort No-GapTM waistband, the brand combines the latest innovation in fit solutions with comfortable and fashionable styles so every woman can find a look and fit that is right for her.
The Riders® by Lee® brand and London are developing promotional opportunities designed to further establish the brand as an apparel authority while showcasing the less than $20 price point. London will appear in the brand’s print and television ads beginning in April and will be a large part of high-profile consumer promotions to be announced in the coming months.