NEW YORK, Apr 10, 2009 / FW/ — With the launch of ‘Alabama Chanin for HBO’ t-shirts, the network featured the merchandise at the HBO Shop at 42nd Street and thus leveraging the power of store windows.
In today’s marketplace, brand spiraling, or in this case, product placement spiraling is important. An online campaign via email and of course press coverage, plus the actual merchandise display make this limited edition, recycled T-shirt collection go viral, to use a phrase.
[MARI DAVIS]
Photos courtesy of HBO
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Proclaim Your Favorite HBO Show with a Limited Edition T-Shirt
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