MIAMI, Jun 16, 2009 / FW/ — Now on its 5th season, Mercedes-Benz Fashion Week Swim Miami is hosting 20 swimwear designers with almost half of them will be showing their collections in Miami for the very first time.
Slated on July 15 – 19, 2009 at Miami Beach’s historic hotel The Raleigh, Mercedes-Benz Fashion Week Swim, in response to the demands of the fashion industry, will introduce various nontraditional opportunities for designers to present their collections both on and off the runways.
“All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate,” said Christina Neault, Senior Director of Fashion & Events.
“Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world’s leading swimwear press and buyers,” Neault added.
Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, this season’s Mercedes-Benz Presents designer, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.
