DEOS Earphone Covers – Is this a fashion must-have?

DALLAS, Aug 8, 2009 / FW/ — Since the dot com boom, fashion and technology have gone hand in hand. From tech companies sponsoring designers to mobile phones and laptops as part of a fashionista’s arsenal; but, earphone covers? Are they fashion must-have?

If you own an Apple iPhone™ and Apple iPod®, earphones are a must. Used constantly, the earphones like any other gadget gets frayed and scratched. The DEOS (Designing Expression of Sound) earphone covers promise to give your overused and much-abused earphones a second life; i.e. once you clamped them in, your earphones look brand new.

And if your earphones are brand new, if you used DEOS covers, it will protect them.

Already available in 48 states and 1,684 U.S. Target Stores, the DEOS earphone covers were launched July 26th. Offered in Silicone, Aluminum and Crystal Accent, there has been a buzz on it for months.

Fans DEOS earphone covers include Kim Kardashian, Ryan Cabrera, Ice T, Wendy Williams, Donald Trump Jr., Jill Zaren (The Real Housewives of New York City) and Twilight co-stars Rachelle Lefevre and Taylor Lautner.

According to DEOS, a team composed of fine jewelry experts, led by designer Allison Lee Zeiss and Benjamin N. Siebenberg, created the earphone covers, which in turn also created a new category in the electronic accessory market with the merging of innovative technology and elegant design.

Launching with two distinct collections, DEOS DIAMOND and DEOS CVRZ, each are designed to offer the wearer a myriad of options to express their personal electronic style. DEOS earphone covers retail from $9.99 to $29.99.

Now, the big question is, are people going to shell out $9.99 to $29.99 for them, especially since we are still in the middle of the Great Recession.

[MARI DAVIS]