WASHINGTON D.C., Sep 30, 2009 / FW/ — Thanks to the popularity of Twilight and True Blood, vampires have moved up the top Halloween costumes list coming second to witches among adults.
In fact, according to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, when it comes to Halloween costumes, vampires, princesses, police officers and pirates are in, while politicians, nurses and Batman are out.
On October 31st, 47 million adults and 58 million children across the country plan to dress up for Halloween this year wherein consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the holiday is expected to reach $4.75 billion.
“The departure of both nurses and politicians from the top costumes list could be an indication that Americans would like to shelve the health care reform debate – at least for one night – to have a little bipartisan fun,” said Tracy Mullin, NRF President and CEO.
“Pop culture always influences Halloween costumes, and it will be interesting to see how creative Americans can get this year,” Mullin added.
