LOS ANGELES, Nov 14, 2009 / FW/ — Known for its endemic species of flora and fauna, the Galapagos Islands played a central role in Charles Darwin’s formulation of the Origin of the Species. A Biosphere Reserve and National Park today, it needs support for its preservation.
In a partnership and commitment to the Charles Darwin Foundation, Swiss watchmaker, IWC Schaffhausen celebrated the work of renowned photographer Michael Muller with an exclusive exhibition of photos from the Galapagos Islands.
Held on November 11th at the Milk Studios Los Angeles, the photo exhibit not only honors Michael Muller’s incredible talent as a photographer, but also brings to light the need for continued support of the Galapagos Islands.
Celebrity supporters in attendance included: Jason Bateman, Justin Bartha, Eric Dane, Rebecca Gayheart, Alex O’ Loughlin, Anthony Kiedis, Flea, James Van Der Beek, Harry Morton, Michael Muller, Jenni Kayne, Shiva Rose, Rosetta Getty & Larry King and many more.
During the event, guests had the opportunity to see breathtaking images, as well as a chance to win one of the new IWC Aquatimer watches in an exclusive raffle. In addition, each individual was handed a mystery key at the entrance- this key provides the chance to win an exclusive IWC Aquatimer Chronograph Edition Galapagos at the IWC Beverly Hills boutique.
IWC Schaffhausen has maintained its resolute approach to the environment by committing itself to the Galapagos Islands. The partnership with the Charles Darwin Foundation marks the beginning of a collaboration geared to the long term and aimed at protecting one of the most fascinating nature resources on the planet: the Galapagos Islands with their abundance of species and a unique and highly vulnerable ecosystem that is threatened in many ways.
The Swiss watch manufacturer is supporting the non-profit Charles Darwin Foundation (CDF) in its projects. IWC, as the manufacturer of extraordinary watches which stand for lasting values, takes its commitment to sustainability very seriously as a certified CO2-neutral enterprise. The company is setting a further example with this collaboration. Far-reaching measures are called for in order to ensure that this unique ecosystem, one of the last few well conserved tropical archipelagos in the world and classified as endangered by UNESCO in 2007, does not founder in ecological terms.
Additional sponsors included Continuum wine from Carlo Mondavi, Milk Studios Meridian Audio and M Café de Chaya.
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