DALLAS & PARIS, Nov 25, 2009 / FW/ — Entering the social networking arena and e-commerce, Kenzo under the creative helm of Antonio Marras continues its renewal as it put up stakes at Facebook, Twitter and launches an online boutique.
Following a complete renovation of its worldwide store network, including the opening of more than 60 stores in two years from Paris, Madrid and Milan to Beijing and London, KENZO entered the virtual world at e-boutique.kenzo.com this November.
Currently available only in Europe, with plans to expand in the U.S. (2011) and Asia (2012), the Kenzo e-boutique carries a large selection of ready to wear women’s, men’s and childrenswear, fabric and leather accessories from its Fall-Winter 2009/2010 collection.
The selection available will increase at the start of the New Year 2010 with the addition of the “defilé” and home wear collections. Expect Kenzo to regularly launch exclusive new series and limited edition items at its e-commerce channel also.
At its launch, the online store will provide a selection of various special edition KENZO notebooks in aid of Tomorrow’s foundation, a child protection charity.
Finally, an efficient « e-service » will be available, in which items are delivered between 24 and
48 hours,with a free post purchase customer service and exchange fees inclusive.
Visit Kenzo’s online store via its main website: www.kenzo.com
Follow Kenzo at Twitter: twitter.com/KenzoPR
Follow Kenzo at Facebook: facebook.com/pages/KENZO/148596019680
[MARI DAVIS]
