LONDON, Dec 4, 2009 / — The British Fashion Awards slated on Wednesday, Dec 9th, heats up with the announcement that presenter, journalist and DJ Lauren Laverne will host the U.K.’s biggest night in fashion.
Coinciding with the 25th anniversary celebration of the British Fashion Council, this year’s BFA is a highly anticipated event more than usual. For the first time, and perhaps, we will not see another one in the next 25 years; the BFC has introduced a one-off award to recognize an individual who embodies the spirit of London.
And with the yearly awards being given during the night, it promises to be as exciting as ever and something that Lauren Laverne’s quick wit and quirky style is well suited for.
Commenting on her BFA role, Lauren said, “I’m delighted to have been asked to host this year’s BFAs. It’s an opportunity to applaud and support British design talent, which continues to be groundbreaking, despite tough economic conditions. It’s also going to be the best-dressed, most fun night out of the year. Bring it on!”
Lauren Laverne began her career in indie band Kenickie while still at school, following the group’s split in 1998 Lauren moved into broadcasting. Her highly acclaimed stint as a DJ for leading London radio station XFM was followed by a move to BBC6 Music, where she started a new daily show on 30th November.
Lauren also has a successful and varied on-screen career, presenting TV shows such as Transmission, The Culture Show and coverage from music events including Glastonbury and The Mercury Prize as well as fashion programmes including BBC4’s Style on Trial.
Organised by the British Fashion Council and supported by Swarovski the evening is attended by over 500 industry leaders, celebrities, designers, retailers, models and journalists to celebrate the best of British fashion. The Awards are judged by a committee of leading fashion media, retailers and influencers, which is chaired by Lucy Yeomans, editor of Harper’s Bazaar.
For more information or to vote go to www.britishfashionawards.com
