DALLAS & NEW YORK, Dec 3, 2009 / FW/ — Entitled ‘Cosmic Dust’ the Calvin Klein Collection store window at Madison Avenue is a multi-media presentation designed and executed by French multi-media artist Hedi Ferjani.
Initially conceived by Dale Rozmiarek, Senior Vice President, Creative Services, Calvin Klein, Inc., the unique collaborative installation, displayed in the store window is the centerpiece of the store’s annual holiday display.
A class on its own when it comes to store windows displays, there was no mannequins or forms; there were not even a hint of fashion. What is shown is the artistry of Hedi Ferjani, who is well known for his use of various forms of media ranging from photography and video to conceptual art and painting.
The “Cosmic Dust” store window references imagery of stars, planets, comets, and constellations in an exploration of the vast depths of the cosmos. The imaginative installation twinkles with more than 850 pounds of hand-applied/hand-blown glitter, over 300 high tension LED lights, and soaring video and accompanying music by Alexander Dexter Jones, produced by Francesco Civetta.
The centerpiece of the work is a life-like, continuously rotating astronaut, weighing over 100 pounds, and outfitted in an authentic NASA space suit.
The windows will remain on view through January 4th at the Calvin Klein Collection flagship store located at 654 Madison Avenue in New York City.
[MARI DAVIS]
Photos by: © 2009 James Lattanzio
DESIGN CREDITS: “Cosmic Dust” by Hedi Ferjani
