Penelope Cruz
Penelope Cruz

MILAN, Jan 16, 2010 / FW/ — Already a perennial favorite in Cannes and Hollywood, Sergio is now taking the awards season by storm as celebrities walk on their shoes, no pun intended.

During the People’s Choice Award, Olivia Wilde (Thirteen in the hit FOX Drama “House”) and Kaley Cuoco (Penny in the hit sitcom “Big Bang Theory) wore satin black olive and leather platinum platform sandals, respectively, from the Spring / Summer 2010 collection.

Ginnifer Goodwin, of HBO’s “Big Love” chose to carry a compact black satin bag from the Fall 2009 / Winter 2010 collection.

Meanwhile in Rome, Penelope Cruz chose a pair of Sergio Rossi suede sandals for the Roman premiere of her new movie “Nine”.

In New York, during her appearance at the National Board of Review Awards, Anna Kendrick chose to wear a pair of Sergio Rossi sandals.