Nikki Reed and Krysten Ritter
Nikki Reed and Krysten Ritter

LOS ANGELES, Mar 24, 2010 / FW/ — Just in time for Earth Day, Alternative Apparel unveiled its Fall 2010 collection with a fashion show and party at their new downtown Los Angeles offices and showroom Monday night.

Featuring a performance by The Walkmen and music by Brent Bolthouse, the evening was hopping with Krysten Ritter (She’s Out of My League), Nikki Reed (Twilight) Michael Rady (Melrose Place) & fiancé Rachael Kemery who was wearing an Alternative Apparel dress, Shenae Grimes (90210), who was wearing an Alternative Apparel vest, Lily Collins (The Blind Side) Carla Gallo (HBO’s Carnivale wearing an Alternative Apparel dress, Ivan Sergei (Actor) Max Lugavere & Jason Silva (Current TV), Richard Chai (Designer), Reid Scott (Actor) and Bree Turner (Actress) enjoyed.

Commenting on the collection, Alternative Chief Creative Officer and founder Greg Alterman said, “The fall/winter 2010 line is all about street-wise sensibility with an edge. These pieces are chic, smart and practical–a much-needed response to the current economic client and global value shift in the fashion world.”

[MARIKIT YAMATO]

 

 

One Response

  1. Marra

    March 25, 2010