DALLAS, Mar 22, 2010 / FW/ — Taking a page from gypsy history, Cynthia Rowley is reviving the mobile store and it will be park in Dallas’ Highland Park Village this Thursday, Mar 25 through April 5, just in time for Easter.
Called “Shop on Wheels,” the mobile store is a shipping truck converted into a sleek Cynthia Rowley boutique, with hardwood floors, a fitting room, printed-fabric wall coverings and Lucite fixtures. It carries the entire range of items in the Cynthia Rowley collection—clothing, shoes, bags, eyewear, jewelry, legwear and more.
Cruising the country, stopping at boutiques and private homes on appointment and surprise locations, the Shop on Wheels visited Miami, Atlanta and Houston before arriving in Dallas. After the Big D, it will head to the West Coast.
Shoppers can follow the mobile store on Twitter and the Cynthia Rowley blog, or call or email to schedule a Cynthia Rowley party in their own driveway. The Shop on Wheels is a new way to think about retail, and for Cynthia Rowley to offer her customers the ultimate in service—the store literally comes to them.
The Cynthia Rowley Shop on Wheels will be parked at the Highland Park Village between Vince and Robert Talbott.
Can’t make it out to the truck? Call or email the Shop on Wheels, and a Cynthia Rowley stylist will do a private fitting at your home or office.
Follow the Cynthia Rowley Shop on Wheels:
Twitter – http://twitter.com/CRowleyonwheels
Blog – http://www.cynthiarowley.com/content/
Contact the Cynthia Rowley Shop on Wheels:
Phone – 917-428-4430
Email – mobilefashionunit@cynthiarowley.com
[MARI DAVIS]
