NEW YORK, May 16, 2010 / FW/ — With hundreds of screaming fans, Twilight actor and Calvin Klein X Underwear model Kellan Lutz made a personal appearance yesterday afternoon at Macy’s Herald Square to celebrate his current Calvin Klein Underwear advertising campaign.
To the delight of the fans, Kellan Lutz, who is best known for playing the vampire ‘Emmett Cullen’ in the popular Twilight films, signed Calvin Klein X Underwear advertising campaign posters for giveaways.
Fans were also able to take photos with Mr. Lutz, which they were able to take with them in a custom Calvin Klein X Underwear frame.
One of the busiest actors in Hollywood, Kellan Lutz is currently featured in the men’s Calvin Klein Underwear campaign alongside fellow American actor Mehcad Brooks, and two international sports stars, Spanish tennis star Fernando Verdasco, and Japanese soccer player Hidetoshi Nakata.
The new Calvin Klein X Underwear line, where Mr. Lutz is featured, is offered in two modern fabrications for ultimate comfort and fit: cotton modal and microfiber. Modal provides softness and luster whilst the cotton allows for comfort and breathability; the microfiber is an ultra-luxe premium fabrication.
Both have stretch for ease of movement, and the two styles are distinguished with colored, microfiber logo waistbands – cotton features a blue logo, microfiber in red. Each is overlaid with a distinctive center front gray patch with an embossed “X” over the signature Calvin Klein logo in bold proportions for maximum impact.
[MARI DAVIS]
Photos by Patrick McMullan
