NEW YORK, Jan 14, 2011 / FW/ — With the upcoming Golden Globe Awards on Sunday, Jan 16 as the anchor, Calvin Klein Inc unveils its Spring 2011 global advertising campaigns for the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein brands.
As announced, each campaign will be comprised of a mix of media to be seen around the world later this spring, and visually each complements each other.
For the first time in the brands history, a Calvin Klein Collection television commercial will also be included in the mix of media. The creative features supermodel Lara Stone – considered one of today’s most prolific models – alongside male model Tyson Ballou. Shot on location in La Jolla, California, and directed by Fabien Baron.
The Spring 2011 global print advertising campaign for the women’s Calvin Klein Collection was shot by photographers Mert Alas & Marcus Piggott in Los Angeles, California and features Ms. Stone in a very pure, bold, black and white setting.
Recently named as Model of the Year at last month’s 2010 British Fashion Awards, Lara Stone was announced as the exclusive face of the Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans. She was first introduced on the Calvin Klein Collection runway at the Spring 2007 show and was featured in the brands’ most recent Spring 2011 runway show.
The men’s Calvin Klein Collection global advertising campaign was shot by renowned photographer Steven Klein in New York City and features model Nils Butler. The highly saturated, graphic black and white imagery emphasizes a play of contrasting light and shadows.
The ck Calvin Klein Spring 2011 advertising campaign was also photographed by Mert Alas & Marcus Piggott in Los Angeles, California and features Ms. Stone alongside Chinese supermodel Liu Wen – who was also featured in the brands’ Fall 2010 advertising campaign imagery – and male models Alexander Johansson, and Tomas Guarracino.
The Spring 2011 advertising campaign for Calvin Klein apparel and accessories was shot by photographer Alasdair McLellan and features models Edita Vilkeviciute, Kendra Spears, and David Smith. Shot on location at a seaside estate in Malibu, California, the stucco textured terraces, set against the striking blue sky and ocean below, provide the perfect backdrop to showcase the spring line.
Additionally, Calvin Klein Swimwear was also photographed by Mr. McLellan at the same location with Ms. Vilkeviciute alongside male model.
All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.
Photo Credits:
Calvin Klein Collection (Women’s): © 2011 Mert Alas & Marcus Piggott
Calvin Klein Collection (Men’s): © 2011 Steven Klein
ck Calvin Klein: © 2011 Mert Alas & Marcus Piggott
Calvin Klein Swimwear: © 2011 Alasdair McLellan
Calvin Klein: © 2011 Alasdair McLellan
