H&M to Enter Super Bowl Consciousness with David Beckham Ad
NEW YORK, Jan 17, 2012/ FW/ — Soccer invades Football Sunday in the person of David Beckham via trendy retailer H&M. On Sunday, February 5th, – H&M will debut a 30-second ad during the Super Bowl to launch the new DAVID BECKHAM Bodywear collection.
Well-known for its stimulating ads, Super Bowl has been the premier showcase of high-concept and expensive commercials since 1984. With more than 90 million viewers in the U.S. and more than 1 billion viewers worldwide, a 30-second spot at the Super Bowl can cost as much as US$3 million.
H&M’s decision to launch new DAVID BECKHAM Bodywear collection at the Super Bowl signals the trendy retailer’s confidence with the new line. The stimulating spot marks both H&M and David Beckham’s inauguration into the Super Bowl advertising line-up.
H&M’s advertisements are all produced in-house at the H&M headquarters in Sweden in cooperation with independent creative professionals. The David Beckham Bodywear commercial will have a prime position in the 2nd quarter of the game.
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time,” says Steve Lubomski, Director of Marketing for H&M North America.
“We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.”
Photos courtesy of David Beckham Bodywear
