DALLAS, Mar 15, 2013/ — Consuelo Castiglioni, the designer behind the label MARNI has launched www.marnifragrance.com, a web address dedicated to the famed Italian fashion house’s fragrance line.
The Milanese studio, Rise:on, met with Carolina Castiglioni and Marni_Lab, the creative workshop of Marni, to develop the innovative concept.
A carillon’s music sheet unravels, its sounds and melodies heard, which become the narrative backdrop for the Marni perfume. The music accompanies audiences throughout the site as they discover the elements of the bottle and the packaging, the raw notes which were mixed to create the essence, the campaign photographed by Nick Knight with the face of model Raquel Zimmermann, and to conclude the exploration, the complete collection of the fragrance line.
MARNIFRAGRANCE.COM will be accessible in Italian, English, French, German and Spanish versions. The fans of MARNI’s perfume from North America and most of Europe are able to purchase with the fragrance with a simple click on www.marnifragrance.com or www.marni.com.