NEW YORK, June 22, 2013/ FW/ — Entitled ‘Ela is Launching in the U.S. with Shopbop.com’, Ela, the Swedish-Canadian accessories brand co-founded by Ela and Martin Aldorsson, will be launching in the United States with the fashion mega-site, Shopbop.com in early July 2013.
The Ela accessories brand is the idea of humble luxury, where refined and sophisticated silhouettes strive to showcase, rather than upstage the wearer. From subtle asymmetry to luxe hardware and leather, all Ela bags and leather goods are designed with a signature aesthetic, high level of craftsmanship, and are crafted in Spain with premium leather and hardware materials.
“The Fall collection is inspired by the Scandinavian woman, whose personal aesthetic and style is minimalistic with a modern edge. The clean lines of the silhouettes are embellished with embossed leather stars and pyramid studs that add a modern edge to the minimalistic design,” says designer Ela Aldorsson.
The Ela Fall 2013 collection includes classics such as the Ela M.I.L.C.K. clutch, which is an acronym for all the essentials a woman carries in her bag, including money, Id, cell, and keys. Other stylish styles from the Ela Fall 2013 Scandi collection includes the Scandi Tote, the Scandi Weekend Tote, the Scandi Clutch, as well as the savvy Ela Editor’s pouch, which is a bag that fits an iPad and can also be sported as a clutch for day or night.
Shop for Ela handbags and leather goods at Holt Renfrew in Canada, Harvey Nichols in Hong Kong, Shopbop.com in the US beginning in July 2013, and at select specialty stores worldwide.
[DARBY RADCLIFF] Photos Courtesy of Ela