NEW YORK, Aug 7, 2013/ — Christy Turlington Burns returns as the face of Calvin Klein, this time under the mantra “iconic new bra; re-imagined for every woman” for the Falll 2013 women’s Calvin Klein Underwear global advertising campaign.
Shot by renowned fashion photographer Mario Sorrenti on location in Vieques, Puerto Rico, the Fall 2013 Calvin Klein Underwear video and print advertising campaign is comprised of a strategic mix of print, digital and outdoor advertising timed to coincide with September 2013 magazine issues.
Inspired by the brand’s signature intimate and provocative advertising, the campaign highlights an assortment of the most iconic, must-have Calvin Klein Underwear essentials, and represents the modern, sensual and sophisticated aesthetic for which the brand is known.
This is not the first time that Christy Turlington Burns is the face of Calvin Klein Underwear. Her long-standing relationship with the house began when during the Fall 1987 season when she walked the catwalk for Calvin Klein.
In 1988, Irving Penn photographed Turlington Burns for her first Calvin Klein Collection advertising campaign. That same year, she became the face of Calvin Klein’s timeless scent, ETERNITY, for the fragrance’s launch campaign captured by Bruce Weber.
Turlington Burns continued to work with legendary photographers, like Steven Meisel, Mario Testino, Peter Lindbergh and Jurgen Teller, for several more advertising campaigns for the Calvin Klein Collection, Calvin Klein Underwear, Calvin Klein Jeans, and Calvin Klein Swimwear brands, Contradiction fragrance, as well as three additional ETERNITY fragrance campaigns.