DALLAS, Dec 3, 2013/ — A seeming gift to his fans, Alexander Wang launched a new enhanced website just in time for the holidays. Visually stunning, the new and improved www.alexander.com is simplified and clean, with a white background replacing the original black background.
The re-design adds functionality for improved navigation and customer experience, while the homepage is more dynamic for greater focus on content. Other new features include a higher number of alternate product angles, updated ‘Lookbook’ and ‘Studio’ sections, and a newly designed, streamlined checkout.
“Our e-commerce site allows us to show all our categories under one roof. It’s unique to be able to present the collections to the customer in a complete and integrated way,“ says Alexander Wang.
“While keeping the design straight-forward and clean, we are able to incorporate our brand’s defining details. I feel that shopping online is best with a minimal platform and simple, easy navigation.”
The website’s redesign was executed by Alexander Wang in collaboration with his in-house team and
Create The Group, which powers the brand’s domestic site. The YOOX Group powers Alexander Wang’s international retail site, including Europe and Asia-Pacific.
The re-design of Wang’s website, coincides with the exclusive launch of the OBJECTS 4 collection, the brand’s holiday gift guide, as well as Alexander Wang x Beats by Dr. Dre collaboration. This collaboration will be available starting mid-December.
Today, in addition to the website shipping to over 50 countries, Alexander Wang has over 15 stores worldwide, and is available in over 700 doors worldwide throughout all categories.
