New York

LIE by Chung Chung Lee for Concept Korea at #NYFW

NEW YORK FASHION WEEK/ — Even with all eyes on the 2018 PyeongChang Olympic Games, South Korea put itself once again on the world’s stage with Concept Korea as it celebrates a decade of international trend inspiration.

LIE by Chung Chung Lee and GREEDILOUS by Younhee Park showed their Fall/Winter 2018 collections under the banner of Concept Korea.

For Chung Chung Lee, the LIE Fall 2018 collection was inspired by the striking image of a wary polar bear stranded on the shrinking iceberg. For his sophomore show at NYFW, Lee named his collection “GLOBAL WARMING; It’s not justICE.”

The collection aimed to portray an important message that “it’s not just ice” that is affected from the devastations of global warming. This season, Chung strived to bring awareness to the collapsing unity between humans and nature with his collection.

Unveiled on February 9th, the show was hosted by the Korea Creative Content Agency (KOCCA) under the banner Concept Korea. K-Beauty and K-Pop leny to the continuous appeal of Korean fashion and its designers who continually leave their mark with outstanding designs.

The fashion industry has taken notice of the growing South Korean infatuation that is emerging from Seoul. The city, now a permanent fixture in the industry, is responsible for influencing some of the most infectious trends and inspiring the biggest names in fashion.

Photos by Dan Lecca, courtesy of Concept Korea

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