ChadMichael Morrisette: Dreamscape Display Artist

LOS ANGELES, Mar 28, 2012/ — ChadMichael Morrisette brings a creative command to the artistry of display windows. His play on words transport graphic jesting to the forefront as he deals with cutting edge cultural topics. Often there is a dreamscape element to the store displays emerging from his imagination. Yet, there is the underlying fiscal practicality to his... 

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Cathy Wilkes: Food for Thought

“I Give You All My Money” by artist Cathy Wilkes is on exhibit at The Renaissance Society a contemporary art museum at the University of Chicago (January 2 – March 04, 2012). CHICAGO, Feb 22, 2012/ — I was invited by Hamza Walker, Curator and Director of Education of The Renaissance Society to give a lecture about mannequins on February 12, 2012. This gave... 

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Store Windows at Henri Bendel: The New York Ballet

NEW YORK, Nov 17, 2010 / FW/ — With Atrezzo mannequins reinterpreting the elegant movements of the New York City Ballet, Henri Bendel brought “The Nutcracker” inside the store and in its store windows. Imagined, designed and executed by Gilberto Santana, Visual Director at Henri Bendel, the store windows and in-store display paid homage to George Balanchine´s... 

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Atrezzo Mannequins: The Antique Collection

BARCELONA, Jun 17, 2010 / — Looking back starts to make sense; history is our new toy. Craftsmanship is the antidote for over flooded look-alikes, saturated minimal looks and uncertain future trends. With the Antique Collection, Atrezzo re-discovers its own history again, its origins, traditions and experiences transmitted and developed from generation to generation Olot,... 

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DSquared2 Fall 2010 Ad Campaign: Living Mannequins

MILAN, Jun 16, 2010 / — Entitled “Aseptic Chic” the DSquared2 Fall 2010 advertising campaigns revolved around nudity and the natural essence of fashion. With the models represented as “mannequins in a store window”, the eroticism usually associated with nudity was expunged and thus the human body became the aseptic inspiration for Dean & Dan Caten. Shot... 

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Atrezzo Mannequins: Individualism, Abstraction and the Passion for visual display

BARCELONA, May 13, 2010 / — The art of Fashion Merchandising was born at the beginning of the 20th century when the first mannequins inspired by wax dolls were carved in wood, they were extremely heavy. Until the ’20s, with the popularity of Hollywood movies, mannequins acquired more realistic features that mirrored those of famous stars. With the arrival... 

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Mannequins Party at Jimmy Choo at H&M

NEW YORK, Dec 4, 2009 / FW/ — Last month, during the Jimmy Choo at H&M launch here in New York, celebrities, editors and high-powered fashionistas had a VIP shopping event that turned out to be an impromptu party. Christian Siriano and Michelle Tractenberg shopped alongside Manhattan’s fashion-industry insiders at the exclusive preview. The house DJ kept tunes... 

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Mannequin Trend: Matte is the New Shiny at Atrezzo

BARCELONA, Oct 7, 2009 / FW/ — It’s official. The ultimate trend for 2010 isn´t a specific signature label, decade or color but rather a finish: matte. If you are looking for a sophisticated look that doesn´t shrill out loud, get rid of anything shiny, glittery or with a mother of pearl finish. Now Atrezzo, international leader in design, manufacturing and marketing... 

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Live from New York! Mannequins Chatting on Sony VAIO

Sony Vaio Live Mannequins enter Grand Central Station New York City NEW YORK, Feb 5, 2009 / FW/ — If lately, you have seen mannequins who are chatting or texting on the Sony VAIO Lifestyle PC, do not be alarmed. The technology company had asked the best retail salesperson in history to introduce its 8” notebook in Manhattan. Mannequins, whether they are your garden... 

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Henry Cotton University Fall 2009: Hello Future, Hello World

Henry Cotton University MILAN, Jan 14, 2009 / FW/ — Now on its sophomore season, Henry Cotton University builds on its ‘Hello Future’ freshman collection with the completion of the line of knits and sweaters as promised last June 2008. With the original concept of having two collections that are distinct – one devoted to Harvard and one to Oxford, the Harvard... 

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Rubens Display World: Where Hollywood Gets its FX

Mechanical Mannequin LOS ANGELES, Aug 18, 2008 / FW/ — Believe it or not, Hollywood’s special effects are not just done by CGI (Computer Generated Imagery). A lot of special effects or FX for short, are still done the old fashioned way – artistry and a fertile imagination. Rubens Display, a custom manufacturer of mannequins, focuses on ‘special effects’ mannequins... 

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