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Lilly Pulitzer for Target: The Collaboration of two iconic American brands

NEW YORK, Jan 12, 2014/ — Last week, Target invited editors in New York at the Four Seasons Restaurant Pool Room surprising everyone with a pool party in the middle of winter to announce the Lilly Pulitzer for Target collection. Founded in 1959 by Lilly (McKim) Pulitzer — a stylish Palm Beach hostess and socialite, the Lilly Pulitzer label has fascinated four generations... 

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Calvin Klein Expands its E-Commerce Platform for a Global Reach

NEW YORK, Dec 20, 2014/ — 2016 or bust! With the bold plan of selling directly online in 20 countries by the end of 2016, Calvin Klein once again expands its reach to fashionistas around the world via calvinklein.com. And to go global, Calvin Klein is also going local! Individual websites, customized by market, share a consistent look and feel but are localized by... 

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Rebecca Minkoff Unveils First New York Flagship Store

AnnaSophia Robb and Rebecca Minkoff NEW YORK, Nov 17, 2014/ — On Saturday, November 15, 2014, Rebecca Minkoff unveiled the brand’s first Flagship location, debuting an immersive shopping experience and Connected store developed in partnership with eBay Inc. Located in SoHo, New York City (96 Greene Street) the store is the vision of Co-founder and CEO Uri Minkoff,... 

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Heidi Klum Headlines Sharper Image 2014 Holiday Campaign

DALLAS, Nov 12, 2014/ — With the campaign playfully titled, “Gift Right”, Sharper Image chose supermodel and Project Runway host Heidi Klum to front its Holiday 2014 campaign. Geared to inform consumers in a tongue-in-cheek manner that Sharper Image has the right gift for everyone on your holiday list, the campaign creative reveals a sultry Klum alongside seductive... 

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Tony Bennett and Lady Gaga To Star In 2014 H&M Holiday Campaign

  NEW YORK, Aug 27, 2014/ — An unlikely, yet a brilliant pairing, Tony Bennett and Lady Gaga will star in the H&M Holiday campaign for 2014. The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning... 

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Gap Goes Social with @GapKids Launch

NEW YORK, Aug 16, 3014/ — Totally embracing social media, Gap launched the inaugural GapKids Class of 2014, a contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap’s next generation of Casting Call, the successful program that engaged moms and dads for six years. GapKids Class... 

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Study Shows 1 in 3 Shoppers Will Not Shop This Back-to-School Season

DENVER, Aug. 15, 2014 /– An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed a drop of 3.5 percent compared to 2012, and in 2014, the data shows an even greater decline of nearly 5 percent. With fewer... 

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Back to School: Consumers to spend $4.936 billion in shoes alone says NRF

With the National Retail Federation (NRF) projection of $26.5 billion to be spent by consumers for back-to-school (BTS) shopping, a breakdown of the data revealed that $4.936 billion will be spent in shoes! And as seen recent years, early-bird shoppers are once again leading the charge for school shopping; and this year, tweens and millennials are expected to play a big... 

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Vans x Hello Kitty Commemorative 40th Anniversary Collection

NEW YORK, Jun 18, 2014/ — Hello Kitty turns 40 this year and for its ruby anniversary, Sanrio and Vans have teamed up to create a limited edition summer footwear capsule collection. Launched in 1974, Hello Kitty became an instant favorite among tweens and teens and became a global symbol of cuteness overnight. To celebrate its “kawaii”-ness for the past 40 years,... 

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Gisele Bundchen Headlines the Stuart Weitzman Fall 2014 Campaign

NEW YORK, Jun 18, 2014/ — After a highly successful H&M campaign as the Swedish retailer’s face and voice this summer, Gisele Bundchen will headline the Stuart Weitzman Fall 2014 advertising campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate... 

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H&M + Whitney Museum + Jeff Koons = Fashion Loves Art

NEW YORK, Jun 12, 2014/ — On Thursday, July 17th at 12:00pm, the trendy retailer H&M will open its 57,000 square feet museum-inspired store featuring artwork by iconic American artist Jeff Koons. The new flagship features an impressive five floor atrium and a 26’ x 20’ LED screen that demands attention and creates a regal feel upon entering the store. Timeless... 

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