Rei Kawakubo’s Olympic Gold
Speedo LZR RACER Team USA NEW YORK, Aug 13, 2008 / FW/ — Every time Michael Phelps steps on the podium in Beijing to receive his gold medal, Rei Kawakubo is there with him. The founder of Comme des Garçons designed the red, white and blue swimsuits for Team USA. Sponsored by Speedo, Team USA’s uniform is based on the company’s LZR RACER suit, its original gray...
Beijing Olympics Opening Ceremonies: In High Fashion
Birds Nest Beijing DALLAS, Aug 9, 2008 / FW/ — The TV screen might be small and the feeling of grandeur felt by 90,000 people inside the Bird’s Nest could never be compared, but the message sent via the airwaves was clear – China, the sleeping giant has awoken. With a population of approximately 1.4 billion, China is the most populous country in the world,...
United We Rise: Nike Debuts New Team USA Basketball Creative
Nike United We Rise LOS ANGELES, Aug 6, 2008 / FW/ — With the Beijing Olympics just weeks away, Nike releases a new commercial spot capturing Team USA’s quest to reclaim hoops supremacy in international competition. Featuring NIKE, Inc. athletes such as Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade...
