“Denizen from Levi’s” to Be Sold Exclusively at Target
SAN FRANCISCO, Apr 12, 2011/ — Levi Strauss & Co. announced today the expansion of its global Denizen™ from Levi’s® brand. Launched initially in Asia in 2010, Denizen™ brand jeanswear will be sold by retailers in the U.S. and Mexico starting this summer. In the U.S., Denizen™ will be sold exclusively at Target and Target.com beginning in July 2011. “Target’s...
Levi’s Sponsors Harvey Milk High School
Heather Matarazzo, Actress and Hetrick-Martin Institute Ambassador. SAN FRANCISCO, May 6, 2009 / FW/ — Harvey Milk catapulted to world fame thirty years after his death mainly due to Sean Penn’s Oscar-winning role in the movie “Milk” which put front and center gay activism. Following the ideals of Harvey Milk, San Francisco-based Levi’s, the world’s jeanswear...
Topshop and Levi’s Are On Expansion Mood
Levi's® Type 1™ Jeans LOS ANGELES, May 30, 2007/ FW/ — Topshop and Levi’s might be separated by an ocean and the North American continent, but both are planning to increase their market presence by opening new store locations. San Francisco-based Levi’s expects to open 20 new stores in 2007, wherein seven of them are already in operation bringing a total...
Levi’s Brand Announces Nationwide Search for College Students to Appear in Spring 2007 Advertising
Levi's Logo LOS ANGELES, Sep 5, 2006 / — Ten college students (5 males and 5 females) can be the next face to represent Levi’s®, the world’s top jeans brand. The San Francisco-based company announced today the ‘Levi’s® Style Search’ wherein the original denim brand will conduct a nationwide search for college students to appear in its Spring 2007...
New Levi Strauss Signature Brand Arrives in Stores Today
Levi Strauss Signature SAN FRANCISCO, Jul 15, 2003 / — LEVI STRAUSS SIGNATURE™, the new Levi Strauss & Co. brand created exclusively for consumers who shop in the mass channel, arrives in stores today. The new brand launches with a collection of denim and non-denim pants, skirts and jackets as well as cotton shirts for men, women and children. In homage to...
Levi Strauss Reports Flat Sales for 2Q
Levi's 501 DALLAS, Jun 28, 2003/ — San Francisco, CA-based Levi Strauss & Co. reported last Thursday second-quarter net sales of $930 million, a 1% increase from $924 million compared to last year. Hinting on the stagnant economy and challenging retail environments worldwide as the reasons for the flat growth in sales, Phil Marineau, CEO of Levi Strauss...
Levi’s® Is 150 Years Old; Archival Tour Traces Its History
Oldest pair of Levi's 501 Jeans DALLAS, May 3, 2003/ FW/ — In European mythology, the first of May is magical. In American history, 5-01 is about innovation. Levi Strauss & Co., makers of Levi’s jeans has declared the first of May as 5-01 Day, in honor Levi Strauss, who together with Jacob Davis produced the most enduring and popular piece of clothing...
Levi’s Reports Declining Sales for First Quarter
Levi's Logo NEW YORK, Mar 26, 2003/ — The weak economies in the U.S. and Europe coupled with slow retail environments took its toll on giant jeans manufacturer Levi Strauss. In a financial report released yesterday, the company reported a decline of 6% for the first quarter of 2003, from $935 million during the same period last year to $875 million this year. They...
Levi’s Profits Drop Again
Levi's® Type 1™ Jeans NEW YORK, Jan 18, 2003/ — Despite a drop in fourth quarter profits, jeans maker Levi Strauss & Co. reported Monday that the company is happily riding the waves of its foray into updated looks and trends. Citing such new products as low-rise jeans and khaki pants treated with a stain defender, Levi enjoyed a slight two to five percent...
Levi’s Launches Type 1 Jeans
Levi's® Type 1™ Jeans World’s Most ‘Valuable’ Pair Of Jeans Created To Celebrate Launch Of Levi’s® Type 1™ Jeans DALLAS, Jan 6, 2003/ FW/ — Levi’s® Jeans announced the creation of the world’s most valuable pair of jeans to celebrate the launch of Levi’s® Type 1™ Jeans. The one-of-a-kind pair of jeans (a Levi’s...
Levi’s Create Specially Designed ‘Staying Alive’ Jacket For World AIDS Day Campaign
Levi's Logo DALLAS, Nov 22, 2002/ FW/ — What do Levi Strauss, Sir Elton John, Dave Matthews, Michelle Branch Wyclef Jean and Missy Elliott have in common? The Levi’s® ‘Staying Alive’ Jacket campaign in an effort to raise funds and awareness to combat HIV/AIDS globally. San Francisco-based Levi Strauss & Co., through Levi Strauss Foundation has collaborated...
