Soldier Chic at New York Fashion Week
Team Bagram keeps 'em flying DALLAS, Sep 3, 2008 / FW/ — Designers have constantly been inspired by military clothing, but for Spring 2009, the military is not just a muse… it’s for real! Sears has signed a deal with the Pentagon to sell official U.S. Army uniforms and the retailer is bringing it to its Fall Forward fashion exhibit at New York Fashion Week. A...
The Softer Side of Sears is still Hard
New York Spring 2009 DALLAS, Aug 18, 2008 / FW/ — In the 1990s, when Sears launched its ‘Softer Side of Sears’ campaign, the iconic American retailer made a 180 degree turn with its high profile attention to women. Traditionally known for practical items like washing machines, tools and auto parts, Sears reinvented itself about a decade ago. And now, it is time...
