Y-3 Launches First Men’s Fragrance in Paris
PARIS, Jan 18, 2013/ — Saturday, Jan 19th, with the menswear Fall 2013 season in full swing, Y-3 launches its first men’s fragrance “BLACK LABEL” in Paris as it also celebrates its 10th anniversary. “Ten years ago, together with adidas, we created something that did not exist before, and we completely projected the future,” says Mr. Yamamoto. “My desire...
Y-3 Celebrates Duality for its 10th Anniversary Communiqué
NEW YORK, Jan 8, 2013/ — Gearing up for its 10th anniversary this year, Y-3’s communication campaign for Spring/Summer 2013 captures the essence of the brand. A collaboration between adidas and Yohji Yamamoto that began 10 years ago, Y-3 seemed to be based on opposites: adidas’ sports technology and Yohji Yamamoto’s style aesthetic. Exploring that dichotomy,...
Y-3 Spring 2013: The 10th Anniversary Collection
NEW YORK, Sep 15, 2012/ — Enter a deep, dark cave with digitized lights morphing into psychedelic colors and neon rainbows, and the show begins. Sporty chic meets street style in Yohji Yamamoto’s Y-3 spring/summer 2013 collection. Now on its 10th year, Y-3 is the collaboration between designer Yohji Yamamoto and adidas, which started in 1982 as an attempt at elegant...
Y-3 to Live Stream its Spring / Summer 2013 Fashion Show
NEW YORK, Sep 4, 2012/ — Celebrating its 10th anniversary this year, Y-3 will live stream its Spring/Summer 2013 fashion show with multiple cameras and unexpected angles online. Hosted by Hilary Alexander, the live stream will feature multiple cameras and unexpected angles and also gives viewers the opportunity to do screenshots the stream and live pin to their Pinterest...
Y-3 Comes to San Diego
NEW YORK, Jul 16, 2012/ — Great news for San Diegans! Y-3 is coming to San Diego on Wednesday, August 1st. The famed label is opening a free-standing boutique in “America’s Finest City”, its third store in the state of California. Y-3 – the “Y” stands for Yohji Yamamoto, the “3“ represents the three signature adidas stripes and the “–“signifies...
Y-3 Asks, “Which Year are We?”
NEW YORK, Jul 2, 2012/ — Which year are we? 1893? 1965? Sometime in the future? No, you did not walk into a sci-fi movie. It is actually the Y-3 communication campaign for Autumn / Winter 2012-13. With the mantra, “The story is in the past,” Collier Schorr seemingly freezes time to lead us off into an unknown wilderness. A structure of large wooden poles, assembled...
Introducing Y-3 Nomad
NEW YORK, May 11, 2012/ — Attention ladies!!! Yohji Yamamoto has something precious for your Fall wardrobe – the new Women’s slim Nomad shoe styles. New this fall is these two color ways – white and blue. Available at all Y-3 Stores nationwide beginning of August Retail price: $320 (blue/gold), $300 (white/black) #gallery-4 { margin: auto; } #gallery-4...
Introducing: Y-3 Sneaker Wedges
NEW YORK, May 1, 2012/ — From the catwalk to the sidewalk, the new Y-3 Sukita wedge sneakers and Y-3 Willow boot promise to be the new Fall 2012 must-have for our sportive self. Both the Sukita sneakers and Willowwedge boot Fall 2012/ Winter 2013 issues will hit hitting Y-3 stores nationwide stores in August. #gallery-5 { margin: auto; } #gallery-5...
Y-3 Spring 2012: London Here We Come
NEW YORK, Sep 11, 2011/ FW/ — In a star-studded affair with Orlando Magic center Dwight Howard, Samuel L. Jackson and Michael Pitt sitting at the front row, Y-3 paid homage to London in honor of the city’s being the host of the upcoming 2012 Summer Olympic games. Offering sport as the main theme, Y-3 took a tour of British style and Olympic sport wherein designer...
Y-3 Unveils Fall 2011-Winter 2012 Ad Campaign
PARIS, Jul 22, 2011/ FW/ — Entitled “Beneath, Between, Beyond,” the Y-3 Fall 2011/Winter 2012 advertising campaign goes back to nature with its references to horseback riding and hiking in the hills. Y-3 asked artist Collier Schorr and photographer David Benjamin Sherry to interpret the Y-3 Fall 2011/Winter 2012 “Travelling Man” wherein the duo promptly...
Y-3 Opens Flagship Store at Conduit Street in London
Zinedine Zidane and Yohji Yamamoto LONDON, Mar 16, 2011/ — On Thursday 10 March 2011, Y-3 opened its first flagship store in London in collaboration with luxury retail partner Hervia. The first Y-3 stand alone store in the UK is located on 54 Conduit Street, Mayfair and sits across from the Yohji Yamamoto boutique. Y-3 celebrated the opening with an in-store reception...
