NEW YORK, Jul 27, 2003/ FW/ — To fans of HBO’s ‘Sex & The City,’ Jason Lewis is Kim Cattrall’s current love interest. An actor moonlighting as a waiter, Jason Lewis’ character, Jerry Jerrod made a choice – quit his job to be in the play ‘Full Moon’ earning $30 a week.
With Samantha’s (Kimm Cattrall) PR magic, Jerry became the toast of Manhatta as Smith Jerod. And tonight, when “Sex and the City” episode “Hop, Skip and a Week” goes on the air, Jerry becomes a bigger star.
Samantha makes a deal with Jerry to appear in a provocative, fictional advertising campaign called “ABSOLUT HUNK.”
Smith’s campaign, in which he appears in the nude (his modesty hidden by a strategically placed bottle of ABSOLUT vodka) begins to pop up all over New York City, with perhaps the most impressive display, taking place on a giant billboard in Times Square.
In the episode the fictional ad is a huge success. Not only does it set Smith’s career alight, but also prompts the creation of a new drink — the ABSOLUT HUNK, which is subsequently sipped by the girls on the show.
The ABSOLUT HUNK has now become a real life drink phenomenon with the drink being ordered in bars all over Manhattan!
Call it the marriage of television and marketing. The small screen, as we call it, has been the launching place of a lot of ads.
‘Sex & The City,’ has been the launching pad of several designers, which include’s Heatherette who came into its own in New York’s fashion scene when Sarah Jessica Parker wore one of their creations in a pre-season advertising.
And now, with Absolut Vodka, the series gave birth to an entirely new cocktail.
For those who are interested in the ABSOLUT HUNK concoction, here it is:
The ingredients include: 4 Parts ABSOLUT VANILIA, 1 part simple syrup, 1 part fresh lime juice and a splash of pineapple juice.
Pour ABSOLUT VANILIA over ice in a shaker. (Create simple syrup by mixing equal parts water and sugar together and stand mixture aside until it has dissolved into a simple syrup). Add simple syrup, fresh lime juice and a splash of pineapple juice. Shake or stir well. Strain and serve in chilled martini glass. Garnish with a lime.