LOS ANGELES, Jan 24, 2008 / FW/ — British design duo Justin Thornton and Thea Bregazzi, the brains behind the label PREEN, will unveil their Fall 2008 collection at Mercedes-Benz Fashion Week on February 3 at 2:00 PM.
Five days later, on February 8, the design duo is off to Copenhagen, where they will unveil the Fall 2008 collection for Preen Line, their secondary label.
“Both collections allow us to show the two different sides of the label,” the designers said. “It’s always been a dream to have catwalks for both lines and this will only allow us to grow our business. Eventually, though, we’d like to show Preen Line back in London.”
Known for their use of antique fabric (battered leather, lace, tulle, glazed cotton, mixed with vintage trims – old jewellery, buttons, etc.), Preen debuted at London Fashion Week on-calendar schedule during the Spring 2001 season and continued to show there until last season (Spring 2008) wherein they decided to move to New York.
A proponent of deconstruction and reconstruction of garments, the duo would rather call it “recycling,” an idea that goes back when Justin Thornton was a graduate student working for Helen Storey. Their design influence spans not only decades but centuries – from early Briton, to Victorian to punk trash. Hip and edgy, Preen’s target market is from late teens to early 30s.