DALLAS, Mar 14, 2008 / FW/ — After last month’s successful debut of Esteban Cortazar as the Creative Director of Emanuel Ungaro, on the Paris runways, the venerable French maison and Avon is announcing the creation of two signature fragrance, U by Ungaro for Her and U by Ungaro for Him.
Capturing the Paris fashion house’s effortless sensuality, U by Ungaro for Her and U by Ungaro for Him are expected to bring the Parisian soul that is Ungaro to Avon’s customers worldwide. The fragrances will be available in the U.S. in August 2008 and will launch globally soon after.
Academy Award winning actress Reese Witherspoon, who is Avon’s Global ambassador will be the face of U by Ungaro.
The new partnership with Ungaro follows Avon’s successful alliances with high street fashion designers Cynthia Rowley and Christian Lacroix. In 2007, the Christian Lacroix fragrances became Avon’s most successful launch of all time. Avon continues to build a portfolio of designer fragrances that allows their consumers to experience the world of fashion and luxury.
U by Ungaro for Her and U by Ungaro for Him, both created by perfumers at International Flavors and Fragrances, are contemporary and daring. U by Ungaro for Her is a Fresh, Floral Woody scent with sensual top notes of Bergamot Blossom, Wet Freesia and Pepper Blossom mingling with mid notes of Acacia Aura, Living Lotus Flower and Osmanthus.
The dry down is a blend of Oris, Creamy Sandalwood, and Clean Musk. U by Ungaro for Him is a Woody Aromatic Watery fragrance that offers an airy freshness and a sophisticated blend of rich, textural woods. Top notes of Green Mandarin Leaf, Ruby Red Grapefruit and Pomegranate sweeten mid notes of Natural Immortale, Cardamom and Cedarleaf. The drydown is composed of Natural Vetiver, Patchouli, Sandalwood, Tonka Bean and Peru Balsam.
[MARI DAVIS]
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