NEW YORK, Jun 27, 2008 / FW/ — The boys are back in town in Europe but the girls are keeping things hot in Miami as the Mercedes-Benz Fashion Week Swim with the announcement of 15 designers from Australia to Brazil, the UK to the US will be joining the event.
“Mercedes-Benz Fashion Week Swim is the leading platform for designers to showcase their collections,” said Senior Vice President of IMG Fashion, Fern Mallis. “This season, designers from around the globe have recognized Miami as the destination to debut their new looks.”
Mercedes-Benz Fashion Week Swim brings together fashion insiders, buyers, celebrities and VIPs to create one of the most distinctive events in the swimwear industry, providing a unique platform for designers to showcase their collections.
This season’s attendees will see shows from Red Carter, this season’s Mercedes-Benz Presents designer, Cia.Marítima, ANK by Mirla Sabino, Zimmermann, XTRA LIFE LYCRA®, Diesel, ViX Swimwear, Tommy Bahama, SYLA by Sylvie Cachay, Ed Hardy Swimwear, Pistol Panties, Luli Fama and Poko Pano. Custo Barcelona and tibi will be launching their first-ever swimwear collections.
“This is the most important show specialized in swim and with 2009 being our largest swim collection ever, this is the perfect setting to launch it,” said Custo Dalmau, Custo Barcelona.
“We’ve waited to introduce swim until I had a very strong, clear and unique direction. While the market has a variety of great offerings, I wanted to create a selection of patterns immediately identifiable. You won’t mistake my suits for any other designers” says tibi owner and creative director Amy Smilovic.
Mercedes-Benz Fashion Week Swim will once again be at Miami Beach’s historic hotel The Raleigh, July 18-21, 2008, with all three venues accessed via an event lobby on Collins Avenue at 18th Street.
Click on image to see bigger photo, photos courtesy of Mercedes-Benz Fashion Week