Visual Merchandising

Ferré Milano branded store Opens in China

Ferre Milano

Ferre Milano

MILAN, Jun 17, 2008 / FW / — On the eve of the Milan Menswear Spring 2009 season, Gianfranco Ferré announced the opening of a Ferré Milano boutique in China. Located at the prestigious Times Square of Wenzhou, the boutique is the second Ferré Milano concept store in the Asian subcontinent but the 18th retail location in the country.

With two more scheduled to open later this year in Guiyang and Zhengzhou, the Gianfranco Ferré retail network in Asia continues to expand. These latest openings confirm the success of Ferré Milano in the Far East, where it owns dedicated stores in Indonesia, Taiwan, and Malaya, and strengthen the international expansion of the brand, which is already available in such locations as Istanbul, Moscow, Warsaw, Dubai, Kuala Lumpur, and Jakarta.

The Gianfranco Ferré retail network in the Asian continent totals 31 branded stores in addition to the 32 Gianfranco Ferré boutiques and 19 of the young line GF Ferré, which includes boutiques in Hong Kong, Tokyo, Beijing, Macao, and Seoul, is expanded through the opening of new Ferré Milano branded stores.

The turnover of the Ferré Milano collection achieved a 45% growth in the past three seasons, with a 55% increase of the turnover of the boutiques alone, and 37% with unchanged perimeter.

The Ferré Milano collections are a natural development of the Gianfranco Ferré world, from apparel to accessories, aimed at men and women that strive for excellence, uniqueness, and contemporary elegance at a more affordable price compared to the main line.

The global project redefining and updating the brand’s identity includes the completion of the new Ferré Milano logo and the development of a dedicated store concept to be achieved through a rigorous design and soft colours, enhancing the collections.

[SARA CONDE]
Photos courtesy of Gianfranco Ferre