DALLAS, Jul 29, 2008 / FW/ — At least, every three months, we change our purse to match the season. If you could have a bag for all seasons, help feed the children and also be environment friendly; will you do it? Lauren Bush is asking and also proposing the FEED 100 as your bag for all seasons.
A former model and a current social activist, Lauren Bush, co-founder and CEO of the FEED Projects, a not-for-profit organization that benefits the United Nation World Food Program has designed the FEED 100 bag to help provide meals to school age children in Rwanda.
“Creating the FEED 100 bag was inspired by the need to take better care of children and the planet at the same time,” said Lauren Bush. Made of organic cotton and natural burlap, the FEED 100 bag is a reusable, lightweight, fresh white tote that collapses easily into its base, which is a zippered rectangular burlap pouch, emblazoned with the FEED logo and the number 100.
“The fact that the bag condenses into a small pouch makes it easy to remember when heading to buy groceries,” added Bush.
Sold for $29.99 at all Whole Food Market locations United States, Canada and the United Kingdom since May 1st, $10 of which is donated to the United Nation WFP Rwanda School Feeding Program, with the remainder going to cover the costs of the bag and oversight of the program by the FEED foundation.
To further help the initiative, Whole Foods Market is not making a profit by offering the bags to its shoppers.
The FEED Project hopes to support this entire effort for 2008 and with just the first order of bags alone providing over 42 million nutritious meals at no cost to the families.
“Each purchase of a FEED 100 reusable shopping bag will ensure 100 full bellies, encourage education and lead to a brighter future for school children,” said Ellen Gustafson, co-founder and executive vice president of FEED Projects.
The FEED 100 reusable shopping bags can be found at checkout counters at all Whole Foods Market stores starting May 1, 2008. For more details on the bag, visit www.FEEDprojects.org.
For a listing of stores, visit www.wholefoodsmarket.com.