Op-Ed

Be Eco Chic: Fashion Week’s Mysterious Show

Be Eco Chic

Be Eco Chic

DALLAS, Aug 15, 2008 / FW/ — With fashion week just a few weeks away, my inbox is more than just full, it’s bursting with news about fashion houses and designers. One email that caught my attention is the short and sweet message of ‘Be Eco-Chic.’

Green on white, the message was straightforward – ‘Mark your calendar for the global launch of Eco Chic.” And in small letters, the mantra of Be Eco Chic, ‘Because environmentalism is fashionable.’

That got me curious, so I went to the website and all I got was a web rendition of the email (see left), plus two phone numbers. Calling the numbers, I went immediately to voicemail, a pleasant female voice saying, ‘You have reached the Be Eco Chic campaign. Please leave your name and number and we will call you back.’

It’s getting more curious every passing minute. Unfortunately, I don’t have time to be Sherlock Holmes right now because fashion week really do need my attention. I guess, like everyone else, I have to wait until Sep 4 when they finally unveil, Be Eco Chic

Be Eco Chic
Hosted by Angela Lindvall
Sep 4, 2008, 7:00 PM
American Museum of Natural History
Central Park West & 79th St
New York, NY 10024
Website: www.beecochic.com