Sportive Shoes: No Longer Just a Fashion Statement

Reebok Reverse Jam

Reebok Reverse Jam

LOS ANGELES, Aug 8, 2008 / FW/ — Reebok’s got game while Crocs can walk on water with their latest offerings. Gone are the days when footwear that kids and adults wear for play are called ‘runners’ or ‘tennis’ or just plain ole ‘rubber shoes.’

And they’re no longer just fashion statements either. As sportive shoes evolved, they have become part of our pop culture. In fact, the latest edition from Reebok, the company’s MONOPOLY footwear collection is based on the famous board game.

“MONOPOLY has global recognition as one of the most iconic board games of all time, and Reebok is excited to be able to translate this fun into footwear,” said Christian Stegmaier, Reebok’s Head of Lifestyle Product Marketing.

The first models to launch in the collection pay tribute to the board itself. Launching this August is the Reverse Jam designs, which will be available for a suggested retail price range of $40 for toddler sizes and $85 for men’s sizes, while the women’s Courtee designs will be available a suggested retail price of $75-80.

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Crocs Dead Ahead

Crocs Dead Ahead

A favorite among outdoor enthusiasts, Crocs is launching its latest line of amphibious shoes. Made with Croslite™, a patented material that traction, durability and quick drying properties demanded by water enthusiasts, the new line echoes Crocs’ iconic look engineered for high performance.

“This collection is about Crocs getting back to its roots, offering a casual performance line of shoes designed for recreation in and around the water,” said Adam Baker, Vice President of Merchandising for Crocs, Inc. “With the introduction of new products such as the Ace Boating and Wraith, Crocs continues to be the leader in molded footwear design and technology.”

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