Alexander Herchcovitch Spring 2009
Alexander Herchcovitch Spring 2009

NEW YORK, Sep 7, 2008 / FW/ — When Alexandre Herchcovitch announced that he was inspired by the components of war torn regions across the globe for Spring 2009, the first thing that came to mind was that it was going to be a high concept show.

And that preconception was way off mark when the Brazilian designer unveiled a highly covetable, very wearable and beautiful collection. There was no high concept in sight, just high street fashion.

In fact, a wider description of the collection is that it is an East meets West concept as Alexandre Herchcovitch merged established military attires from the Middle East, Africa, Europe, Turkey, India and Pakistan to create westernized looks that can only be described as sophisticated.

The epaulets and the big pockets were used as accents as expected, but it was the silhouette that surprised. Expecting a military-inspired garment, it was actually a combination of Euro-American aesthetics for both the sculpted and fluid looks.

It could have been a tricky affair with Herchcovitch mixed architectural and soft silhouettes. But with the military theme in the forefront, everything actually gelled because the references might be varied but the theme is very directional.


Photo courtesy of Mercedes-Benz Fashion Week