LOS ANGELES, Oct 8, 2008 / FW/ — Slated on October 12 – 16, 2008, the Spring 2009 Los Angeles season will witness the debut of Sheiki Collections, Viridis Luxe, Lana Fuchs, Crispin & Basilio, Leila Hafzi, Nonja McKenzie, Tulle & Cloth Logic and Amelia Toro at Mercedes-Benz Fashion Week at Smashbox Studios.
Founded by designer Sheila Marie just over two years ago, Sheiki Collections is a high-end denim company designed for slender women with curves. Already a smashingsuccess, the brand has expanded into daywear and accessories. This debut show atSmashbox Studios will secure Sheila Marie’s mark on the Los Angeles fashion scene.
Viridis Luxe prides itself on being an eco-friendly, sustainable clothing company.(Viridis means “green” in Latin.) The fashion team, comprised of Hala Bahmet andAmadea West, make effortlessly chic clothing composed of a cashmere-hemp blend using natural colors and stylish designs, the brand continues to be a celebrity favorite.
Russian-born Lana Fuchs’ show in Los Angeles is a testament to her growing international success and recognition. Fuchs’ inspiration stems from Imperial Russia and iconic females throughout history and blends fantasy and reality in the collection.
Philippine-born Danny Barrios named his womenswear line Crispin & Basilio after two characters from a 19th-century Filipino novel. His clothes combine California sophistication with a laid-back, natural style and have quickly become a favorite among
LA fashion followers.
Leila Hafzi is a designer of Norwegian origin with more than ten years of industry experience. Since 1997, she has cultivated her idea of eco-ethical, friendly fashion in all aspects of her design and production. With chic designs and gorgeous color palettes, she continues to amaze fashion critics around the world.
The Nonja McKenzie collection debuted in the world of fashion in 2000 with a bold design made for Gwen Stefani… then lead singer of the Grammy Award-winning band
No Doubt. McKenzie is most known for her eye-catching and fashion-forward styling.
Her designs sell exclusively in Croquet Boutique of Beverly Hills and Jeffrey’s of New
York City through her Nonja McKenzie showroom based in downtown Los Angeles.
Tulle & Cloth Logic, the former, a womenswear line, and the latter, menswear, were
designed to facilitate an everyday fashionable wardrobe for both men and women. They deliver a style that is hip and funky, appealing to a young, fashionable crowd.
Committed to the design of sensual and feminine clothing, Amelia Toro’s collection combines the perfect mix of fashion with social transformation. Colombian-born Toro has previously showed at Fashion Week Mexico and is hoping to take the American runway by storm.
The full Mercedes-Benz Fashion Week at Smashbox Studios schedule kicks off with Kevan Hall and is followed by Suh-Tahn, Sheiki Collections, Whitley Kros, Ed Hardy presents Street Fame by Christian Audigier, Julia Clancey, Beach Bunny Swimwear, Elmer Ave, D’Amore by Marceau, Viridis Luxe, Lana Fuchs, Joseph Domingo, Crispin & Basilio, Lauren Conrad Collection, Eco-Ganik, Debra Davenport, Christian Audigier presents American Lord, Leila Hafzi, Nonja McKenzie, Tulle & Cloth Logic, Samora, Amelia Toro and The Green Initiative Humanitarian Fashion Show.