DKNY Pure Comfort
DKNY Pure Comfort

NEW YORK, Oct 4, 2008 / FW/ — Inspired by her love of nature, Donna Karan created Pure Comfort, a new home collection that is both fashionable and good for the earth.

Utilizing textural cotton and an expansive color palette based on nature’s elements – Air, Grass, Cloud, Thunder, Shell and Dune, Pure Comfort offers a fashionable, eco-conscious organically grown cotton bedding collection.

The 100% organically grown cotton collection available exclusively at Bloomingdale’s stores nationwide and/or, consists of the following pieces:

The DKNY signature closure, a design feature combining function and fashion, is a cloth-covered button with grommets and a cloth loop closure. Vintage inspired and garment washed for extra softness, fashioned in 100% organically grown cotton.

Sheets are woven with 100%organically grown cotton, which is first yarn dyed and then woven. This process keeps colors brighter for a longer period of time. The pattern is a mini stripe on the body of the sheets and pillowcases and finished off with a wider stripe border for a more tailored feel.

Made from the finest grade of 100% long staple ring spun organically grown cotton, our blankets and coordinating shams are manufactured using sustainable dyestuffs. Soft to the touch, they provide warmth and a layer of cozy comfort.

A reversible quilt provides two options in one – both using 100% organically grown cotton the striped side is a woven yarn dye and it reverses to a solid color. It is filled with 100% cotton batting for natural warmth and breathability.

A collection of vintage inspired decorative pillows designed to add dimension and texture to any space. Each pillow is made from 100% organically grown cotton and filled with a feather and down insert. Both functional and fashionable, they are the perfect accessories for everyday living.

You can sleep better knowing that this product is helping the environment by using eco-friendly fabrics, packaging and manufacturing processes. Pure Comfort is certified by the control union to USDA Standards and meets the criteria’s set forth by the Organic Exchange.

DKNY’S Pure Comfort eco friendly bedding collection – shown in Grass, also available in Thunder, Dune, Air, Cloud and Shell.
DKNY’S Pure Comfort eco friendly bedding collection – shown in Grass, also available in Thunder, Dune, Air, Cloud and Shell.

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