News

American Express and DHL Join Mercedes-Benz as Sponsors of the Spring 2009 Los Angeles Season

Mercedes-Benz Fashion Week at Smashbox Studios

Mercedes-Benz Fashion Week at Smashbox Studios

LOS ANGELES, Oct 4, 2008 / FW / —- IMG, producer of Mercedes-Benz Fashion Week announced Friday that title sponsor Mercedes-Benz is joined by Smashbox Cosmetics, American Express, DHL, Judith Ripka, The Hollywood Roosevelt, BlackBerry ® and T-Mobile USA INC., V Australia, RevitaLash, Panera Bread, Peroni, Rose’s Cocktail Infusions, Flor de Caña® Rum, BAWLS Guarana, Hint Essence Water, The Los Angeles Times IMAGE, California Apparel News, Full Frontal Fashion, ULTRA HD, The Insider, Domino and Getty Images to provide hospitality, services and amenities to all attendees of Mercedes-Benz Fashion Week at Smashbox Studios.

American Express

American Express is proud to return as the official card of Mercedes-Benz Fashion Week at Smashbox Studios. American Express Cardmembers can purchase packages to preview the Spring 2009 designer Collections. Proceeds from the sale of event packages will contribute to the $500,000 American Express donation to the Council of Fashion Designers of America Vogue Fashion Fund which helps emerging American designers find continued success in the business of fashion.

DHL

As the official express delivery and logistics provider DHL offers the most comprehensive shipping solutions designed for the fashion industry—unique, quick, easy-to-use services from the experts in express shipping.

The Hollywood Roosevelt

The Hollywood Roosevelt, one of Hollywood’s favorite hotels, returns for the third year as the official hotel and offers special rates for guests attending Mercedes-Benz Fashion Week at Smashbox Studios.

V Australia

The exclusive airline sponsor for Mercedes-Benz Fashion Week at Smashbox Studios is a new international airline dreamt up by Virgin Blue that will offer daily, non-stop flights from two of the most fashion forward cities in the world – LA and Sydney. Flights due to commence December 2008. For a sneak preview into V Australia visit www.vaustralia.com.

RevitaLash

RevitaLash, one of fashion’s hottest new accessories, is making its runway debut as the official eyelash enhancer of Mercedes-Benz Fashion Week at Smashbox Studios.
This amazing eyelash conditioner enhances natural eyelashes to appear longer, thicker, fuller and healthier looking.

Rose’s Cocktail Infusions

As an official bar sponsor, Rose’s Cocktail Infusions will shake things up at Mercedes-Benz Fashion Week at Smashbox Studios with two custom Rose’s Cocktail Infusion concoctions, Fierce and Fabulous, served at all Event bars and lounges. For more information, visit www.mixuptheparty.com.

Flor de Caña® Rum

Flor de Caña® Rum is the official rum of Mercedes-Benz Fashion Week at Smashbox Studios. Flor de Caña® Rum will be served daily at the Event bar, the exclusive VIP Green Room and lounges.

ULTRA HD/Full Frontal Fashion

ULTRA HD’s signature series Full Frontal Fashion will be shooting at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Style expert James Aguiar will be on-site gathering commentary from celebrities, designers, models, buyers and leading fashion editors about the Spring 2009 Collections.

domino magazine

Tuesday, October 14 marks the debut of DOMINO: THE BOOK OF DECORATING (Simon & Schuster) by Deborah Needleman, Sara Ruffin Costello and Dara Caponigro. A wonderfully colorful room-by-room guide sharing an array of insider interior design tips, expert shopping strategies and personal design experiences.

Mercedes-Benz Fashion Week at Smashbox Studios is slated on Oct 12 – 16, 2008.

Stellar line up include Kevan Hall, Suh-Tahn, Sheiki Collections, Whitley Kros, Ed Hardy presents Street Fame by Christian Audigier, Julia Clancey, Beach Bunny Swimwear, Elmer Ave, D’Amore by Marceau, Viridis Luxe, Lana Fuchs, Joseph Domingo, Crispin & Basilio, Lauren Conrad Collection, Eco-Ganik, Debra Davenport, Christian Audigier presents American Lord, Leila Hafzi, Nonja McKenzie, Tulle & Cloth Logic, Samora, Amelia Toro and The Green Initiative Humanitarian Fashion Show.