LOS ANGELES, Oct 3, 2008 / FW / — With futurism and sci-fi as one of the biggest trends at the Paris catwalks, over here in the U.S., pop culture also plays a major role in Americans Halloween’s costume among the 51.8 million adults expected to don some sort of costume for the big night.
According to a study by BIG Research, while traditional costumes like witches (14.9%), pirates (4.4%) and cats (2.5%) remain favorites among adults, children are adding a bit more flair by choosing from personas Hannah Montana (#3), and Star Wars characters (#6). Other popular children’s costumes include the top-ranked princess (10.5%), witch (3.9%), Spider-Man (3.5%) and pirate (3.3%).
As expected, Hollywood and the elections wielded their tremendous influence over what adults, children and even pets wear on Halloween. This year’s blockbuster hit, “The Dark Knight” gave Batman a spot on all three lists – No. 6 for adults, No. 8 for children and No. 16 for four-legged friends.
Total Halloween spending for 2008 is estimated to reach $5.77 billion.